Handy Graphic Designer Words

Have you ever worked with a graphic designer and you wondered what the heck they are saying to you? Do you feel clueless about the design world and wish you knew more? Well lets learn what they are saying to you! ML Creative wants to help you, the consumer, to understand the terminologies that are used by graphic designers, printers and web designers. We want to help you stand on your own two feet and feel confident about what is being said to you. Every week we will post some words and their meanings to help you feel more confident about working with these talented people.

To get this rolling we would like to share some common terms this week that are used in today’s design world.

Vector Graphic – Vector Graphics are made of paths that have a start and an end point, along with curves and angles. A path can be a line, a square, a triangle or a curved shape. Vector Graphics are not made of pixels like JPEGs (Joint Photographic Experts Group), GIFs (Graphics Interchange Format) and BMP (Bitmap) images. Because vector based images are not made of a specific number of dots they can be scaled to a much larger size without losing any quality.

Bleed – Any design element that extends up to or past the edge of a printed page.

High Resolution (aka Hi Res) – An image that contains a large number of pixels in one unit area that produces a sharp detailed image. So the more pixels you have in an image, the better the quality you will see.

DPI (aka Dots Per Inch) – used to measure the resolution of an image both on screen and in print. Don’t get confused, these are dots per linear inch not square inch. The higher the number the better the detail.

Four Color Process – A printing process in which artwork is produced on separate metal plates creating a printed piece. Process colors are a non-standard color produced by using four colors Cyan, Magenta, Yellow and Black.

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